Tagarchief: hair care

Hair-care brand Aura creates employee advocacy program for social UGC

Using employees as influencers is a strategy that remains alive and well. Aura, a personalized hair-care and hair dye brand born out of eSalon in January, has relied on an employee advocacy program since its launch. Its purpose is to help pad out the brand’s Instagram and bring authenticity to the young company. It is […]