Using employees as influencers is a strategy that remains alive and well. Aura, a personalized hair-care and hair dye brand born out of eSalon in January, has relied on an employee advocacy program since its launch. Its purpose is to help pad out the brand’s Instagram and bring authenticity to the young company. It is […]

Are you wasting time sharing content to company pages? Maybe. Company pages just aren’t very effective. LinkedIn is all about the users. LinkedIn users care most about other users. It’s time you do, too. Klik hier om bij Forbes verder te lezen

Voor heel wat bedrijven is het alle hens aan dek om het juiste talent zélf aan te werven. Vanuit HR en recruitment sta je er echter niet alleen voor. Al worden eén van de belangrijkste helpende handen wel eens vergeten: collega’s! In deze blog ontdek je dan ook 10 manieren waarop jij je collega’s actief […]

Social media has become, for many people, a key aspect of their daily lived experience. As time has gone on, this once novel concept has become so ingrained in our society that many of us use social media as an extension of our public life, as we have quickly become aware that no social platform […]

“België is een bijzonder land, zeker op het vlak van HR. In Wallonië vinden we kandidaten net iets makkelijker, omdat de job van bewakingsagent hoog staat aangeschreven. In Vlaanderen wordt deze functie vaak gezien als een opstap naar het leger of de politie, dat beeld willen wij natuurlijk veranderen. Bewaken is veel méér dan aan […]

If you’re working in the retail industry this holiday, chances are that your company wants to make you famous. Their way of doing it? Through TikTok. Digiday reports that retailers desperately want to make their employees famous on the platform to capitalize on the newfound popularity of the brand. In a way, retailers want to […]

megaphone

Social media should not just be a ‘megaphone’ for amplifying a company’s voice online – it must be wholly connected to an organisation’s transformation efforts to build strong relationships through connection. That’s the message from Hootsuite’s Social Transformation Report, conducted in partnership with Altimeter Group. Hootsuite CEO Tom Keiser declares that the days of marketing […]

“Either I’m going to kill myself or turn this into a game.” I’m sure we can all relate to game designer Jane McGonigal’s words here. When you’re stuck in a monotonous task, time slows, your head aches, and reality feels pointless. In McGonigal’s book, Reality is Broken: Why Games Make Us Better and How They […]

In hoeverre ben je als individu onlosmakelijk verbonden met het merk of bedrijf waar je werkt en heb je de ruimte op LinkedIn en andere social media om te zeggen wat je wilt? Waar botst de persoonlijkheid met de bedrijfscultuur en wanneer grijpt het bedrijf in? En hoe zit dat eigenlijk juridisch? Het antwoord van […]

Influencer marketing has become a staple in the marketing utility belt. Almost as quickly as it arrived, it has evolved. In just a few short years, we’ve seen the space pivot from being dominated by celebrities and macro-influencers to relatable everyday experts and micro-influencers. Who are they? Where do you find them? And how do […]