Auteursarchief: Edwin Vlems

Employee advocacy: A social marketing trend that can transform your customer base

When it comes to using influencers in your social marketing strategy, you don’t always need to look to outsiders with “power” profiles like local or national celebrities. Instead, you can use regular employees to tout your products and services across multiple platforms. This trend is known as employee advocacy, and it can be powerfully effective. […]

Four key ways a brand can set up an army of employee advocates

It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with. Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know […]

How Employees Can Improve Organic Reach and Engagement

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Klik hier om bij Social Media Examiner verder te lezen

Webinar: de medewerkers van VodafoneZiggo als ambassadeurs

In dit webinar wordt uitgelegd hoe de medewerkers van VodafoneZiggo als ambassadeurs worden ingezet. Klik hier voor een eerder interview

Use Employee Advocacy to turn your staff into digital brand ambassadors

Perhaps this should be obvious, but messaging needs scale. It can’t just be a matter of one person shouting something, not even if that person or association has a million followers. Sometimes, the best message needs lots of voices behind it, promoting widely. On its own, a retweet may not be enough—but neither will a […]

Employees As Influencers: A Blessing Or A Curse?

Brands are expected to spend up to $15 billion on influencer marketing in the next few years, yet many ignore the best brand ambassadors that money can’t buy, who are showing up for the very brands day in and day out: their employees. As a concept, employee advocacy programs (or employee ambassador or employee influencer initiatives) are […]

Employee advocacy bij VodafoneZiggo: “Communicatie en HR zijn nu beste vrienden”

“Als redacteuren zijn we eigenlijk vissers. We vissen naar interessante verhalen binnen ons bedrijf, die we trots kunnen delen met de buitenwereld. Bij VodafoneZiggo is het makkelijk vissen, want er duiken voortdurend collega’s op met mooie voorbeelden die het vertellen waard zijn.” Hoe zetten Jan van der Aa en Vincent Mirck, beiden verantwoordelijk voor de communicatie […]