Thought leaders are industry experts that people turn to for advice and put great value in their opinions. They are the leaders of the business world.
Thought leadership is a term marketers use often in reference to the content that these industry experts share. This form of content is typically used to elevate the name of a thought leader in tandem with their brand.
The recent 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study,surveyed 1,200 US business decision-makers, content creators and salespeople to see how each group perceived the value of thought leadership for their business or the businesses they choose to buy from.
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