Study: B2B Marketers Underestimate The Power of Thought Leadership

Thought leaders are industry experts that people turn to for advice and put great value in their opinions. They are the leaders of the business world.

Thought leadership is a term marketers use often in reference to the content that these industry experts share. This form of content is typically used to elevate the name of a thought leader in tandem with their brand.

The recent 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study,surveyed 1,200 US business decision-makers, content creators and salespeople to see how each group perceived the value of thought leadership for their business or the businesses they choose to buy from.

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