There are many reasons why employers struggle to get their employees to engage with their company social media accounts. One of the most common reasons for lack of engagement is that employees view social media as their personal space – they enjoy keeping personal accounts separate from work, and the privacy that comes with it.
The wrong approach to getting employees engaged with company social accounts is to demand that employees like and share posts – or even make it a requirement in the position. This type of strategy doesn’t work in the long run.
So, what should businesses be doing to encourage employees to engage with their content? I spoke with several social media professionals and influencers for advice on how to get team members involved, and make them feel empowered, instead of hesitant, to become employee influencers.
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