Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. So, there’s no surprise in a similar report, Linqia found that 39% of surveyed marketers were planning on increasing their influencer marketing spend in the next year.
But among the millions of sponsored Instagram posts and Facebook adverts, there is often a subsection of influencers that get overlooked – and that’s your employees!
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