It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with.

Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know over an organisation’s marketing messages.

This is where an employee advocacy programme can effectively be rolled out. Having such a scheme is not only a better way to spread the word and generate meaningful relationships with an audience, but it’s also a digital extension of word-of-mouth marketing.

It’s a chance for people to promote who they work for – and what better way than via the social media channels they know their target market engages with most?

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