Tagarchief: John White

How Employee Advocacy on Social Media Helps Gain Customers

Many companies have embraced¬†content marketing¬†and have had degrees of success with it. Every month I talk to a handful of businesses about their¬†social media marketingstrategy. One of the biggest misses I see with almost all the companies that are ineffective on social media is they all lack advocacy from their employees. In fact, some companies […]