Many companies have embraced content marketing and have had degrees of success with it. Every month I talk to a handful of businesses about their social media marketingstrategy. One of the biggest misses I see with almost all the companies that are ineffective on social media is they all lack advocacy from their employees. In fact, some companies still prohibit their employees from engaging online with company posts. Taking this stance shows a complete lack of trust in your employees. Your employees are you thought leaders and subject area experts. They should be encouraged to engage on the company’s posts.

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