’m going to assume you care about social media.

Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees.

So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve come across posts, videos, and every other type of content focused on the common mistakes brands make.

I just searched “social media mistakes” and read a few of the top ranking posts. (This one was strong.) I’ll grant you, the mistakes, though a bit trite, are mostly legit. But there’s one – a big, bad and easily correctable mistake – that’s almost never mentioned.

The marketing department (or person) is the only one doing social media for your company

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