Firms that use social as a ‘megaphone’ miss out on transformation – Hootsuite

Social media should not just be a ‘megaphone’ for amplifying a company’s voice online – it must be wholly connected to an organisation’s transformation efforts to build strong relationships through connection. That’s the message from Hootsuite’s Social Transformation Report, conducted in partnership with Altimeter Group. Hootsuite CEO Tom Keiser declares that the days of marketing teams who use social media as a megaphone should be over. He notes that organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’ of the entire organisation.

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