Companies Want Their Employees to Be TikTok Stars

If you’re working in the retail industry this holiday, chances are that your company wants to make you famous. Their way of doing it? Through TikTok.

Digiday reports that retailers desperately want to make their employees famous on the platform to capitalize on the newfound popularity of the brand. In a way, retailers want to turn their employees into micro-influencers that spread their brand across TikTok.

Klik hier om het artikel van Digiday te lezen

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