Employee’s Social Media: Considerations for Brands

Social media has become, for many people, a key aspect of their daily lived experience. As time has gone on, this once novel concept has become so ingrained in our society that many of us use social media as an extension of our public life, as we have quickly become aware that no social platform is a truly private one.

For employers, the ubiquitous nature of social media offers both issues and opportunities. Having a team of savvy social media users opens up a potentially worthwhile source of employee advocacy, but from a HR perspective social media can become a complicated thing to manage.

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