When I wrote ‘Marketing Rebellion’, I proposed that in the end, “the most human company wins.” I believe in our hearts we all seek communion with real humans, and to the extent, we can do that with our companies, we’ll survive and thrive in these perilous times. The book is a call-to-action for human-centric marketing.
Since then, the pandemic has amplified the need for this authentic human connection. People have been isolated, fearful, and anxious for months. Some of my readers have told me that my book is “coming true” as companies abandon their advertising scripts to roll up their sleeves and connect with people at their point of need.
Here’s a look at a few diverse examples of how companies demonstrate human-centric marketing.