Tagarchief: personal branding

How To Start An Employee Advocacy Program

Getting the flames of employee advocacy started is daunting; there are a million questions on what makes it worth it (which I’m happy to answer, check here), will it be effective, etc. But after that, how do you get it lit? How do you get it running? There are a few questions that you need […]

How Does Employee Advocacy Help My Company

Every company dreams of engaged employees sharing firm content out of the goodness of their heart. The reality however is that pulling the trigger on employee advocacy can be very difficult companies. They have trouble getting started. Is it worth the risk? Is it worth the effort? Whose job is it? I always hear the […]

Employee advocacy can improve content marketing performance

Content is a powerful way for marketers to convey their unique voice. What better way to show your enthusiasm for content than putting its creation in the hands of your employees? The organization is accepting employee advocacy in content marketing, and 86% of employees participate in such programs Describe its impact on the profession as […]

How Sellers Are Extending the Corporate Brand

When social media reached the mainstream, marketers were among the first adopters. More than ten years later, it’s sellers who are reshaping how companies view social media. At the corporate level, businesses have deployed social media strategies designed to increase share of voice. This is increasingly true in organizations with employee advocacy programs. The barrage […]

Four great lessons in human-centric marketing

When I wrote ‘Marketing Rebellion’, I proposed that in the end, “the most human company wins.” I believe in our hearts we all seek communion with real humans, and to the extent, we can do that with our companies, we’ll survive and thrive in these perilous times. The book is a call-to-action for human-centric marketing. […]

Spanning tussen personal en corporate brands op Linkedin? Een kwestie van afspraken maken

In hoeverre ben je als individu onlosmakelijk verbonden met het merk of bedrijf waar je werkt en heb je de ruimte op LinkedIn en andere social media om te zeggen wat je wilt? Waar botst de persoonlijkheid met de bedrijfscultuur en wanneer grijpt het bedrijf in? En hoe zit dat eigenlijk juridisch? Het antwoord van […]

Droom niet alleen over employee advocacy, ga ermee aan de slag

Waar employee advocacy tot voor kort nog als een trend werd gezien, is het nu echt tijd het te integreren in de bedrijfsplannen. In de ideale wereld houden werknemers van hun collega’s en bedrijf en raken er op social media niet over uitgepraat. Voor veel bedrijven een droom, maar dat hoeft het niet te blijven […]