You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy.

It is especially important these days as social networks have become massive centers for connecting with prospects and customers.

On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands.

At this point, your company is probably investing time and money into social media already, but a key component that is still missing for most is an employee advocacy program.

Even if you understand the concept and see the value, this somewhat new strategy can still be a hard sell to leaders and the C-suite.

Of course, the best way to prove the value of something is with solid research and stats. With that, there are also a TON of statistics out there.

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