“Is this thing on …?” That’s what comes to mind when I ask B2B marketers how they’re doing with employee advocacy.

The good news is most senior marketers understand the benefits of having employees champion the company they work for on social media. And if you look at who’s consistently sharing brand content, no surprise, it’s employees.

On the other hand, I keep hearing from these same marketers, “How do I get more employees active and sharing on social media?” since it’s usually just a handful of employees doing most of the liking and retweeting. Why is that?

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