Tagarchief: content marketing
Can Employee Generated Content Help Solve Manufacturing Content Marketing Challenges?
PWC’s Manufacturing COO Pulse Survey 2021 shows that buyers’ increasing demand for digital channels will have the biggest business impact for all B2B manufacturing industries over the next 1-2 years. B2B manufacturers have generally lagged behind the digital curve, understandably when you consider the complex physical products that can be hard to translate digitally. Back […]
How Does Employee Advocacy Help My Company
Every company dreams of engaged employees sharing firm content out of the goodness of their heart. The reality however is that pulling the trigger on employee advocacy can be very difficult companies. They have trouble getting started. Is it worth the risk? Is it worth the effort? Whose job is it? I always hear the […]