Content is a powerful way for marketers to convey their unique voice. What better way to show your enthusiasm for content than putting its creation in the hands of your employees? The organization is accepting employee advocacy in content marketing, and 86% of employees participate in such programs Describe its impact on the profession as […]

When social media reached the mainstream, marketers were among the first adopters. More than ten years later, it’s sellers who are reshaping how companies view social media. At the corporate level, businesses have deployed social media strategies designed to increase share of voice. This is increasingly true in organizations with employee advocacy programs. The barrage […]