No one is better equipped to share your organization’s messages than its employees. After all, they know your brand from the inside out. And given an estimated 79 percent of adults in the United States use social media, according to a 2019 study published by Edison Research, most of your employees likely already use at least one social platform.

An advocacy program works to amplify your brand’s messages by encouraging employees to share your content with their followers. While it sounds simple, it’s not always easy to get it right—especially if you make a critical error, like any of these four below.

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