Influencer marketing has become a staple in the marketing utility belt. Almost as quickly as it arrived, it has evolved. In just a few short years, we’ve seen the space pivot from being dominated by celebrities and macro-influencers to relatable everyday experts and micro-influencers.
Who are they? Where do you find them? And how do you harness the power of these authentic voices to tell your brand story?
Spoiler: A logo will never captivate an audience and win the hearts and minds of the people you serve. The people behind that logo and those consuming your product will. It takes people to reach people.
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