Building a brand can be a difficult exercise. Every business wants to be seen, heard and noticed, which makes the challenge of standing out all the more difficult. Even if you do manage to cut through the noise, many people still won’t trust a company’s marketing spin.

People are any organisation’s most trustworthy resource, making your employer brand – your company’s reputation as a workplace – an incredibly important part of your branding puzzle. As it happens, the key to attracting more of this resource, and to be authentic while you do it, is to use those you already employ.

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