Category Artikelen

Use Employee Advocacy to turn your staff into digital brand ambassadors

Perhaps this should be obvious, but messaging needs scale. It can’t just be a matter of one person shouting something, not even if that person or association has a million followers. Sometimes, the best message needs lots of voices behind it, promoting widely. On its own, a retweet may not be enough—but neither will a […]

Employees As Influencers: A Blessing Or A Curse?

Brands are expected to spend up to $15 billion on influencer marketing in the next few years, yet many ignore the best brand ambassadors that money can’t buy, who are showing up for the very brands day in and day out: their employees. As a concept, employee advocacy programs (or employee ambassador or employee influencer initiatives) are […]

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy

Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. So, there’s no surprise in a similar report, Linqia found that 39% of surveyed marketers were planning on increasing their influencer marketing spend in the next […]

Interne influencers in opmars: #internfluencer

Collega’s die enthousiast content delen over hun bedrijf. Is dat een naïeve natte droom? Of een veredelde plicht voor de medewerker? Allebei een beetje. Maar in 2020 zal deze employee advocacy uitgroeien tot een gezamenlijk, haalbaar doel. En dat alles met behulp van een paar zetjes. Klik hier om het artikel op Frankwatching verder te lezen

How Does an Employee Advocacy Program Work?

No one is better equipped to share your organization’s messages than its employees. After all, they know your brand from the inside out. And given an estimated 79 percent of adults in the United States use social media, according to a 2019 study published by Edison Research, most of your employees likely already use at least […]

Het recept voor LinkedIn-succes: creëer het badbruisbaleffect

LinkedIn is een platform van mensen. Het algoritme vindt die menselijke interactie dan ook erg belangrijk. Dat betekent dat het algoritme positief reageert op menselijk contact van mensen. Het gevolg: een bedrijfspagina wordt minder gewaardeerd en heeft een minder groot bereik. Is dat een probleem? Als je alleen die bedrijfspagina aanmaakt, dan wel. Maar er […]

The Reasons Employees Ignore Sharing Your Company Blog Content

Part of your organization’s marketing strategy is probably focused on creating content to educate your customers and to attract new potential buyers. Additionally, your company might also be encouraging employees to help engage and share the content to their social networks. But a challenge your company might face with the blog content is that it […]

Four benefits your brand can unlock with better employee advocacy

Huge sums are poured into marketing campaigns every year. But one line item that is often overlooked by brands, says Shirley Boudaher, is one of the most underutilised marketing tools available – the staff. Specifically, we are talking about the notion of ‘employee advocacy’, which simply refers to employees actively promoting their workplace across their […]

How brands can build authenticity and trust with employee advocacy

Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work together. That’s why brands must be influenced by authentic human communication, rather than ‘corporate jargon’, says Stephanie Genin, global vice president enterprise marketing, Hootsuite. Klik hier […]

employee advocacy

4 Tips to Help Improve Your Employee Advocacy Efforts

There are many reasons why employers struggle to get their employees to engage with their company social media accounts. One of the most common reasons for lack of engagement is that employees view social media as their personal space – they enjoy keeping personal accounts separate from work, and the privacy that comes with it. […]