LinkedIn is een platform van mensen. Het algoritme vindt die menselijke interactie dan ook erg belangrijk. Dat betekent dat het algoritme positief reageert op menselijk contact van mensen. Het gevolg: een bedrijfspagina wordt minder gewaardeerd en heeft een minder groot bereik. Is dat een probleem? Als je alleen die bedrijfspagina aanmaakt, dan wel. Maar er […]

Marcel Schumacher

“We hebben de eerste blogs al binnen van de workshop, het kwaliteitsniveau is hoog. Het externe effect van de blogs is moeilijk te bewijzen, maar intern doen ze veel. Eén collega kreeg van andere collega’s verzoeken om advies: ‘oh ik ben met dit project bezig, hoe zou jij dat aanpakken’. Mooi toch?” Marcel Schumacher is […]

Part of your organization’s marketing strategy is probably focused on creating content to educate your customers and to attract new potential buyers. Additionally, your company might also be encouraging employees to help engage and share the content to their social networks. But a challenge your company might face with the blog content is that it […]

Huge sums are poured into marketing campaigns every year. But one line item that is often overlooked by brands, says Shirley Boudaher, is one of the most underutilised marketing tools available – the staff. Specifically, we are talking about the notion of ‘employee advocacy’, which simply refers to employees actively promoting their workplace across their […]

Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work together. That’s why brands must be influenced by authentic human communication, rather than ‘corporate jargon’, says Stephanie Genin, global vice president enterprise marketing, Hootsuite. Klik hier […]

employee advocacy

There are many reasons why employers struggle to get their employees to engage with their company social media accounts. One of the most common reasons for lack of engagement is that employees view social media as their personal space – they enjoy keeping personal accounts separate from work, and the privacy that comes with it. […]

Business advocacy on social media is essential to the success of a company. But too often a company overlooks its greatest pool of potential advocates: it’s own employees! Klik hier om het artikel bij Media Update verder te lezen