Tagarchief: employee advocacy
Merkambassadeurs als drijvende kracht achter een goede communicatiestrategie
Wie kunnen ons verhaal beter vertellen dan de mensen die het zelf dagelijks ervaren? Die vraag stelden Robine de Graaf en haar collega’s toen zij aan de slag gingen met employer branding en het aantrekken van nieuw personeel. Gelijktijdig met de lancering van werkgeverscampagne ‘Maar wat kan jij?’ startte Dura Vermeer in 2016 haar merkambassadeursprogramma. […]
How Does an Employee Advocacy Program Work?
No one is better equipped to share your organization’s messages than its employees. After all, they know your brand from the inside out. And given an estimated 79 percent of adults in the United States use social media, according to a 2019 study published by Edison Research, most of your employees likely already use at least […]
Het recept voor LinkedIn-succes: creëer het badbruisbaleffect
LinkedIn is een platform van mensen. Het algoritme vindt die menselijke interactie dan ook erg belangrijk. Dat betekent dat het algoritme positief reageert op menselijk contact van mensen. Het gevolg: een bedrijfspagina wordt minder gewaardeerd en heeft een minder groot bereik. Is dat een probleem? Als je alleen die bedrijfspagina aanmaakt, dan wel. Maar er […]
“Onze collega’s promoten zelf onze employee advocacy aanpak”
“We hebben de eerste blogs al binnen van de workshop, het kwaliteitsniveau is hoog. Het externe effect van de blogs is moeilijk te bewijzen, maar intern doen ze veel. Eén collega kreeg van andere collega’s verzoeken om advies: ‘oh ik ben met dit project bezig, hoe zou jij dat aanpakken’. Mooi toch?” Marcel Schumacher is […]
The Reasons Employees Ignore Sharing Your Company Blog Content
Part of your organization’s marketing strategy is probably focused on creating content to educate your customers and to attract new potential buyers. Additionally, your company might also be encouraging employees to help engage and share the content to their social networks. But a challenge your company might face with the blog content is that it […]
Four benefits your brand can unlock with better employee advocacy
Huge sums are poured into marketing campaigns every year. But one line item that is often overlooked by brands, says Shirley Boudaher, is one of the most underutilised marketing tools available – the staff. Specifically, we are talking about the notion of ‘employee advocacy’, which simply refers to employees actively promoting their workplace across their […]
How brands can build authenticity and trust with employee advocacy
Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work together. That’s why brands must be influenced by authentic human communication, rather than ‘corporate jargon’, says Stephanie Genin, global vice president enterprise marketing, Hootsuite. Klik hier […]
4 Tips to Help Improve Your Employee Advocacy Efforts
There are many reasons why employers struggle to get their employees to engage with their company social media accounts. One of the most common reasons for lack of engagement is that employees view social media as their personal space – they enjoy keeping personal accounts separate from work, and the privacy that comes with it. […]
How to encourage employee advocacy on social media
Business advocacy on social media is essential to the success of a company. But too often a company overlooks its greatest pool of potential advocates: it’s own employees! Klik hier om het artikel bij Media Update verder te lezen
10 Steps on the Employee Influencer Journey [Infographic]
Establishing an employee advocacy program can significantly boost the reach and resonance of your digital marketing efforts – but it’s not necessarily a simple process. For example, it’s one thing to ask your employees to share your latest company updates with their connections, but it’s another altogether to force them to do so, or set […]
Employee Advocacy Podium 